Have you ever walked into your corporate event or sales kick-off and wondered what the theme was supposed to be? There really is an art to creating a theme to bring or drive the message home. As an event planner, I have spent years designing and creating themes for clients. Many times a client has his or her own ideas, but it is our job to refine and direct that idea! When a theme is clearly defined, your attendees or guests can get a clearer sense of what is behind the program with an immediate sense of what the message is.
You can use a tag line-or develop a slogan just for that particular event that relates directly to the overall company goal. You can also incorporate product launches or sales incentives into the theme.
Make sure the entire room has a coherent theme-and do not forget the tables! They should be in synch with the theme as well. In fact, perfectly designed tables can clearly define and further enhance the theme.
Whatever it may be, be certain you are clear on what you are trying to achieve-and remember, professional planners should be able to do this fast and efficiently to give the room one coherent look and feel! Like this backdrop-no doubt what the theme is, right?